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An Interview With Guillermo León

President, León Jimenes Cigars
Gordon Mott
From the Print Edition:
Chuck Norris, Jul/Aug 98

(continued from page 3)

León: No. [Laughter] No, no. I have never been inclined toward that, but many people have asked about that. I don't know why.

CA: So, when did you start at La Aurora?

León: I joined La Aurora in 1994. The brand sales were basically concentrated in the local market. We did export to the U.S. and Europe, but there wasn't anyone directly responsible for the Aurora brand 100 percent of the time. Still, Aurora has always been protected in the family because it was like the seed that bore all the fruitsfor the company. I remember that it had some very difficult years, economically speaking. But we still maintained production.

CA: How many cigars were being produced when you arrived in 1994?

León: When I arrived, we produced around three million.

CA: And how many were exported?

León: Of those three million we exported about one million between the United States and Europe. Most of the cigars were exported to Miami, so when I say the United States, I am really talking about Miami, because that is where that cigar was known.

CA: Did the León Jimenes brand exist at that time?

León: In 1994? Yes.

CA: When did it start?


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