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Cuba's New Cigar Chief

The Spanish co-head of Habanos tries to strike the right balance between tradition and modernization
James Suckling
From the Print Edition:
Vegas, Mar/Apr 2006

(continued from page 5)

BJSC: But the quantities are not significant. It happens sometimes that you are surfing the Internet and you stumble onto someone that offers you Cuban fakes.

JS: Did you know that there is a Web site where you can buy the boxes, labels for Cuban cigars. You can buy it all! It's crazy.

BJSC: There's a lot of money behind this!

JS: Yes. You're right. It's tough to stop.

BJSC: My opinion is that the only way to solve this problem is by educating the consumer. You must have a consumer who knows and wants to buy the real thing.

JS: At the end of the day, you can't control it all.

BJSC: May I say that we have a very strong legal department in Habanos and they are working hard in this direction. The distributors also keep an eye open for irregularities and when they do catch something, they take measures to counterattack because at the end of the day, they are losing business with this. So then our distributors also give us their support in this sense. All of them in general share with each other their know-how and experience in dealing with this kind of problem. I can tell you this is a problem we are working on.

JS: The fact that this is happening is a sign of the success of your product.

BJSC: Why, yes. Of course.

JS: What's the latest with the Cohiba lawsuit in the United States?

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