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Ladies of the Cloth
In a sport with few financial rewards, professional pool players play for the love of the game.
Alejandro Benes
From the Print Edition:
Jimmy Smits, May/June 2005
(continued from page 6)
"It was a level of dedication and obsession and psychoticness that really brought all this about," Lee says.
Maybe the marketing should follow the same course. The irony in the challenge confronting the WPBA is that to make "pure" pool successful, the game itself cannot be the product the organization promotes. The generally sedate players need to market themselves. The difficulty is that to make pool a success, the players must simultaneously be rock stars and win. The Anna Kournikova blueprint won't work here. If history is any guide, Lee, Fisher, Laurance and the other women of the WPBA will pursue the battle for recognition and reward with dedication, obsession and maybe a little "psychoticness," in much the same way they became champions. Why not? They've already got all the toasters they'll ever need.
Alejandro Benes shoots pool at home. It's not a pretty sight and shouldn't be seen in public.
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