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Cuervo y Sobrinos Prominente Watch

Michael Marsh
From the Print Edition:
Tyson vs. King, Jan/Feb 04

Society dictates that timing is everything. Whether you're closing a business deal or making haste to catch a connecting flight, every second counts. Yet the wise man recognizes that there are two types of time: the time for industry and the time for indulgence. The Cuervo y Sobrinos Prominente tells both times with its serious clockwork and a style that harks back to the company's inception, circa 1882 in Havana.

By offering its opulent watches packaged in a cigar humidor, Cuervo y Sobrinos shows it understands the easier pace of an era when certain moments were always reserved for the importance of introspection. Its timepieces are stylish and classy, and ideal for business or traveling, as well as leisure. Paired with a humidor, they reflect time spent contemplating, imagining and relaxing over a Churchill or robusto, as well as that which is spent on the go.

The Prominente is but one example of several high-end watches from what is now the Lugano, Switzerland-based company. Exuding refined elegance and functionality, the watches are cased and crowned in pink 18-karat gold, with a sapphire glass front and a crocodile strap. The waterproof watch winds automatically and keeps two settings -- an invaluable amenity to anyone traveling between time zones on business.

As for the humidor, it is made of Pish cedar and can hold between 25 to 50 cigars. It also comes fully equipped with a humidifier and a hygrometer. But why a humidor? According to Cuervo y Sobrinos, the presentation was chosen to "maintain the parallelism between the pleasure of smoking a fine cigar with the quality of life and our watches."

It's safe to say that Cuervo y Sobrinos has succeeded. It has also succeeded in carrying on the tradition and spirit of Cuba that Cuervo y Sobrinos first began in Havana in 1882. Dedicating itself to quality, the brand became one of the most prestigious in the world and by the 1950s, the watches were being worn by such luminaries as Albert Einstein, Winston Churchill and Ernest Hemingway.

Today, Cuervo y Sobrinos watches are inspired by the original models and designs, and with a humidor ready to house your cigars, the tradition and spirit of Havana truly does live on, and the gift of pleasure and time is yours.

Visit www.cuervoysobrionos.com or call Carrazzo Jewellers at 954-523-5237.

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