Out of the Humidor
From the Print Edition:
Groucho Marx, Spring 93
(continued from page 7)
Best of luck with the new magazine!
New Canaan, Connecticut
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Congratulations on launching your new publication! Your premier issue was professional, slick and nicely balanced in its content. However, your attitude toward lady cigar smokers is inexcusable.
You introduce your publication is different from "other men's magazines" and then devote much space to the presumption that since most vocal cigar haters are women, all women must dislike cigars. Not so!
I smoked my first cigar ten years ago at a college graduation party given by my father--so did several sorority sisters--and I have never looked back to my former cigarette habit.
Although I am petit and considered cute and cuddly, I enjoy full-flavored cigars from Honduras and Nicaragua. The men I have dated in recent years are predominantly nonsmokers but they are considerate of my preference for fine cigars and even consider it alluring when I light up and puff.
If friends and associates who are nonsmokers can be tolerant and even appreciative of a lady's taste for the finer things, why can't you? I realize that most of your audience is male, wealthy and mature, and that you must cater to your customer's preferences. I assure you, however, that they won't mind if you recognize those cigar lovers who are female or less affluent or younger--or all three!
Individual tastes differ as much in one gender as the other so give us some recognition in your editorials, personality profiles and advertisements. We will reward you with additional subscribers and customers for your advertisers.
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