Personal Tailors Fashion Custom-Made Products that Fit Beautifully and Precisely
G. Bruce Boyer
From the Print Edition:
Bill Cosby, Autumn 94
(continued from page 4)
The most exasperating-customer-story award must go to Leonard Logsdail of New York. "When I had my shop in London, there was one customer who was never happy with the length of his trousers," explains Logsdail. "He would complain about the unevenness of the carpet, or the height of the heels on his shoes, or that the fabric had stretched. He was obsessive, and there seemed no way of convincing him that the measurements were accurate. Finally, in desperation, I rigged up two tape measures from the top of the door jamb, made him stand in the door frame and marked the measurements with ink on the side of the jamb to satisfy him. He was actually one of my best customers, but absolutely bonkers about the length of his trousers."
There's something endearing and satisfying about the level of service a tailor is willing to provide. More and more men seem to be disenchanted with the service and quality provided by the consumer marketplace. What ever happened to personal attention, to quality, to style? Well, it's still out there.
A man used to have two choices when buying a suit: he either got it off the rack or he had it custom-tailored. Today there are several other choices, even as the distinction between off-the-rack and custom tailoring has blurred considerably. The confusion makes entering the waters beyond the safe shores of department-store racks a tad dangerous. But once you wade in, you will undoubtedly find that it's worth the effort. Men who have their clothes tailored for them have seen that the level of quality, service, selection, convenience and individuality simply cannot be found in off-the-rack garments. And, of course, these lucky individuals receive the physical comfort and self-esteem that accrues from wearing something made especially and exclusively for them.
And the price? Ah, yes, the price. A suit made expressly for you is most assuredly expensive in initial outlay, but as an investment, it's unbeatable. Why? Simple. We shouldn't merely think in terms of initial outlay, but of maintenance and longevity as well. If you buy a suit for $200 and it lasts a year, and you buy another suit for $1,000 and it lasts 10 years, which is the less expensive suit? The truth is that a cheap suit looks cheap even when it's new, while a good suit can look great (if you take care of it) even when it's old.
To help make the sartorial choices facing a man today a bit clearer, let's start with ready-made suits. An off-the-rack suit is just that: you pick from what's in stock and an alterations tailor will try to make it conform to your body in a few obvious places: sleeve and trouser length and perhaps an inch in or out at the waist. Some stores offer "special order" for a percentage more in price (usually 10 percent to 20 percent above stock). Special-order offers a selection of fabrics (from a swatch box) and a choice of style models (usually two or three), but the suit will still be cut from the factory-standard pattern.
The higher forms of the art--"made-to-measure" and "custom-tailoring"--both mean personalized, individually tailored clothing. The difference between the two is in the pattern from which the garment is made. The most expensive, time-consuming and exacting work is found in true custom-tailoring (also referred to as "bench-made" and "bespoke") because an individual paper pattern is constructed for that customer. At its best, there is no better garment for fit, styling, quality and durability.
With made-to-measure, a standard pattern is modified to account for the many ways in which the customer may differ from the norm: a high shoulder, perhaps, or a forward-sitting head, a lower left hip or a pigeon chest. Choices of fabric are the same as for custom, and styling is usually open to all but the most idiosyncratic requests.
Made-to-measure is, in a very real sense, an attempt to bridge the wide gap between a ready-made garment (which, because it is constructed to fit everyone, usually fits no one very well) and custom-made (which is expensive and in many cases unnecessarily fastidious). It should be noted that while custom-tailored and made-to-measure employ a high amount of skilled handiwork and the finest fabrics and findings (those parts such as linings, pads, threads or buttons), they are not always evidence of quality, depending on execution. The best made-to-measure suit is considerably superior to mediocre custom work. Names such as Brioni and Oxxford bring top-notch quality to that category.
The real problem with personalized clothing is finding the tailor who's right for you. This is usually done in a variety of ways. A man may seek the tailor who dresses certain celebrities or his boss or someone his wife hears about from a friend. There are better ways.
First, the right tailor for you is the one who, stylistically, speaks your language--someone you can communicate with. It's important to find a tailor who makes the kind of clothing you want, rather than trying to persuade him to your way of thinking. Good tailors are experts: they know what they do and they do it well. But that doesn't mean they do everything well. Brooks Brothers' style is not Savile Row, and Savile Row is not Milan. Ask the tailor to discuss his "house style" with you. You should both have the same picture--the same ideal--of what a man should look like in a suit.
This isn't a question of fit, because fit is ultimately a subjective idea. If our clothes indeed closely conformed to the actual shape of our bodies, any tailor would be good enough. But the expert tailor is interested in improving us. He's part reconstructive surgeon, part psychiatrist. Can he give us the view of ourselves that we have in our minds? The silhouette (what tailors often refer to as "line") is ultimately the most important consideration. Does the tailor have a very formal, highly structured view of things? Or does he believe in a more casual elegance, for example?
For some tailors the ideal is the Continental Boulevardier: the dashing young man with expressive shoulders, narrow waist and hips, trim sleeves and trousers. For another, it may be the English gentleman, with that studied balance of ease and elegance produced by waist suppression and flared skirting (the tailor's term for the jacket part beneath the waist). Or perhaps it is the American look of classic casualness with its soft natural shoulders and chest that emphasizes comfort and a nonchalant approach.
Second, a good tailoring firm will have access to the finest fabrics. Cloth merchants such as Dormeuil, Holland & Cherry, Loro Piana, Isles Textiles, GRM International and Scabal should be represented. Their names on swatch books are a guarantee of superior cloth. Good tailors are reluctant to waste their skills on inferior material. The materials one looks for are the natural ones: woolens, cottons, linens and luxurious cashmeres and silks. Today's fabrics are infinitely more comfortable than those of even 25 years ago. The Super 100s woolens (weaves of the finest Merino wool available--one pound of yarn can be spun thin enough to stretch 31 miles) can weigh a mere eight ounces per yard, producing a suit weighing about two pounds; a half century ago, a year-round suit weighed twice that. Modern woolens outperform heavier cloth due to a combination of softness and superior strength. Fabric technology has also produced "high twist" worsteds and silk-and-wool blends that are marvels of lightweight beauty and comfort for warm weather. Look for cloth that has a soft feel (the technical term is "hand") but isn't flimsy. It should drape well without wrinkling.
Third, a good fitter takes careful, methodical measurements. A good tailor tends to think in half inches and quarter inches. He will measure each arm and leg separately, because each of us is different (with athletes these differences may be more pronounced). The chest should be measured under the arms, then over the arms (this is, after all, usually the widest part of the body and crucial to understanding the line); inseams and outseams of trousers will be noted to determine the correct "rise" (the tailor's term for the distance between waistband and crotch, which determines how high on your hips your trousers will sit--important for comfort and to determine the fullness in the leg). The height of each shoulder must be considered (a competent tailor will tell you that no one has two perfectly square shoulders or a perfectly straight neck set perfectly between them) as well as both waist and hipline (to note any slight curvature in the small of the back, which produces a "hollow" in the rear of the coat). Even the size of the shoe is an important consideration in the width and height of the trouser cuff. This is not a small, medium and large operation: if he doesn't take these dozen or so measurements for both coat and trousers, something is wrong--with him.
Finally, there should be several fittings--especially early on, to get the pattern right. If the tailor has measured properly, the pattern he constructs will be an accurate blueprint of your body. The first try-on will be a basted fitting: the trousers will be half finished (no waistband, zipper and perhaps no pockets at this stage). The coat will be a mere shell of outer fabric covered with white lines of basting thread (sleeves may be loosely attached, making it easier to rip them off and realign them). The emphasis should be on proportion and a balanced torso shape in the coat. Because the shoulders and chest are the most important parts to get right, the emphasis is on them at the beginning (they cannot be easily altered once they are set).
The second fitting will take into account the correct length of sleeves and legs in relation to the stance of the shoulders and drape of the chest. Is the collar sitting close on the neck without pulling? Do the sleeves hang straight down from the shoulder without bunching around the armhole? Is the back flat? Is the front wide enough so that the lapels do not "break" or the skirt pull apart? Trousers must be comfortable even when sitting with legs crossed. Don't just stand ramrod stiff in front of the mirror; walk around, sit down, fill your pockets with all the paraphernalia you normally would. Maybe you shouldn't carry your reading glasses in your chest pocket, but if you do, the pocket should be deep enough to hold them. The tailor must take into consideration your habits; that's what individually made clothing is all about. The suit must fit you, not the other way around. You must insist on getting what you want and need.
The suit may now be completed with buttonholes, cuffs and all the finishing touches. All the while the pattern will be corrected as the adjustments are made. Perhaps there will be just one more fitting so you and the tailor can marvel at how handsome you look. The second time that you buy a custom suit (and each suit thereafter) will be easier because your pattern will have been adjusted, corrected and stored; you can move directly to a final fitting. And, resplendent in your new togs, when someone at the office asks whether you've taken up an exercise program, you can merely smile.
G. Bruce Boyer is the author of Eminently Suitable (1990), 206 pages, W.W. Norton, $19.95.
424 Ward Parkway
Kansas City, Missouri 64112
Suits: $1,400; sport coats: $1,000. The style here is clean and crisp; jackets have ample shoulder, some "give" at chest, trim seat. Wool crepes and lightweight reverse twists are popular for suits, silk-and-wool blends for sport coats.
Bergdorf Goodman Men
745 Fifth Avenue
New York, New York 10022
Suits: $1,400; sport coats: $995. Classic Anglo-American look with seminatural shoulder, some drape and waist suppression.
802 Walnut Street
Des Moines, Iowa 50309
Suits: $1,750; topcoats: $3,000; sport coats: $1,250. Medium-shoulder, two-button, American traditional silhouette, nine-to-10-ounce, year-round worsteds preferred.
30 East 60th Street
New York, New York 10022
Suits: $2,000; sport coats: $1,500; topcoats: $2,000. Old Savile Row tradition of 1930s London styling: soft chest and shoulder, nipped waist and full-cut trousers.
2025 First Avenue, Suite D
Seattle, Washington 98121
Suits: $1,295; cashmere worsted sport coats: $2,000. Easy silhouette with high armhole, slightly longer coat, broader lapels and lower button stance. Clear-finished, 11-to-12-ounce gabardines and venetians are favored.
500 Crescent Court, Suite 152
Dallas, Texas 75201
Suits: $2,000; sport coats: $1,500. Straight, clean lines with square shoulder, higher waist and trim hip. Favors double-breasted and single-breasted with vests ($350 extra).
Dormeuil Private Tailor Service
Phone: (800) 506-4400 or (908) 486-1900
Suits: $1,450; sport coats: $1,100; tuxedos: $1,500. A private tailoring service that comes to the customer's home or office (New York area). International business silhouette, standard four to eight weeks for completion with fittings on location; all work done by master tailors.
450 Park Avenue
New York, New York 10022
Suits: $2,000; sport coats: $1,300. Updated traditional with trimmer, youthful silhouette.
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