An Interview with Edgar M. Cullman Sr.
Chairman of the Culbro Corporation
Marvin R. Shanken
From the Print Edition:
Bill Cosby, Autumn 94
(continued from page 10)
We started making Partagas cigars in the Dominican Republic in the late 1970's.
C.A.: You have had the Partagas brand for approximately 20 years and it continues to grow?
Cullman: Yes. It continues to grow. Macanudo No. 1, Partagas No. 2 in the United States.
C.A.: How big is Partagas today?
Cullman: It is reasonably large--about half of what Macanudo is.
C.A.: Tell us about how you acquired the American rights to Cohiba, which today is widely regarded as the No. 1 brand produced in Cuba?
Cullman: We didn't buy it. We just registered the brand name in February 1981 and began marketing it in a limited way.
C.A.: You have been sitting on it. Why have you not promoted it, taken advantage of its universal appeal and great demand?
Cullman: We have been sitting on it; we can't do all the brands at one time. We make a few Cohibas now.
C.A.: I understand they are available, but you are not really out in the market in force. Can you speak about the plans you have for Cohiba?
Comments 2 comment(s)
Ed Harvey — Auburn, WA, United States, — August 31, 2011 3:19am ET
Derek Wotton — Deltona , Florida , — July 21, 2013 6:56pm ET
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