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A Century Mark

With Their Cuesta-Rey Brand Booming, the Newman Family Celebrates 100 Years of Cigar Making
Gordon Mott
From the Print Edition:
Ron Perelman, Spring 95

(continued from page 3)

Stanford also can't help but play the proud father. "I'm not making the same mistakes my dad made with me...we didn't always get along. So I try to bend over backward and not tell them that I have the experience and they don't. They have to get their own experience."

The patriarch is clearly pleased that his sons are enjoying a period of success. "For all my life, there was a ceiling on what people would pay for a cigar. The big volume for so many years was in 25-cent cigars; the consumer didn't want to pay any more for a product. You couldn't make a better product because you couldn't sell it. You couldn't put much more money in packaging because [the consumer] wouldn't be receptive. This is the first time in my lifetime that I have seen young people taking an interest in our business. It was mainly old men, even though like my dad told me, there were new old men every year. But today there are lots of young men. That's what is different today. That's our future."

With a gleam in his eye, he starts talking about the company's 200th anniversary, in 2095.


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