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An Interview with Carlos Fuente Sr.

A discussion with the head of Arturo Fuente Inc., one of the world's largest producers of premium hand-rolled cigars.
Marvin R. Shanken
From the Print Edition:
Jack Nicholson, Summer 95

(continued from page 6)

C.A.: Then you have the Hemingway. What's the price range?

Fuente: It starts at $2.65 suggested retail and it runs over $8 for the Hemingway Masterpiece.

C.A.: The wrappers are all Cameroon. How many cigars do you sell in that brand line?

Fuente: That's a little over a million.

C.A.: Then we move up the line to the Don Carlos. What is its price range?

Fuente: There are three Don Carlos that sell for $5.75, $7 or $8.

C.A.: Cameroon wrappers?

Fuente: Cameroon wrappers.

C.A.: What's the approximate volume of Don Carlos?

Fuente: Well, that's a very limited volume. We have just two cigar makers on that. We have tremendous demand for those cigars. If we went out and filled the demand for it, we would run out of tobacco, because it uses tobacco from a 1984 crop. Naturally, that is a limited supply. So we just use it in a very limited way.

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