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An Interview with Carlos Fuente Sr.

A discussion with the head of Arturo Fuente Inc., one of the world's largest producers of premium hand-rolled cigars.
Marvin R. Shanken
From the Print Edition:
Jack Nicholson, Summer 95

(continued from page 10)

C.A.: So, $7 to $10, but not much more.

Fuente: Maybe as high as $12.

C.A.: $12? You're starting to get into the next price category. How many different sizes of Opus X and what sizes do you plan?

Fuente: We plan to come out with six or seven sizes.

C.A.: This year?

Fuente: Yes.

C.A.: In 1995, forgetting about shipments for the moment, just in terms of production, how many Opus X cigars do you expect to produce?

Fuente: I don't have that figure. We're just going to start making them. We're not going to rush it, and I think production is going to be limited to begin with.

C.A.: Are we talking about 20,000, 50,000, half a million?

Fuente: I don't think we'll hit half a million. Maybe next year we might get to the half a million mark. I don't think this year we will probably make more than 100,000, maybe 150,000.

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