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The Man Who Created Cohiba

James Suckling
From the Print Edition:
Linda Evangelista, Autumn 95

(continued from page 1)

In 1970, Rivera decided to leave El Laguito, and Avelino Lara, who retired last year, became the new director. "Things changed, so I left," Rivera says. "I believed that things had to be done optimally, or I wouldn't do it. I went back to the farm to work a piece of property that I owned, and I forgot all about cigars."

Rivera wouldn't elaborate further about his departure, but it must have been a difficult time for a man who began rolling cigars at the Por Larrañaga factory in 1957. Since 1970, he hadn't had a thing to do with cigars until he began rolling cigars at the Comodoro earlier this year. He was filling in for a friend who was on a trip to Hong Kong.

"I just came in to help the man out," Rivera says. "But I am really happy to be back with cigars."

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