Subscribe to Cigar Aficionado and receive the digital edition of our Premier issue FREE!

Email this page Print this page
Share this page

Richard L. DiMeola

Executive Vice President, Chief Operating Officer, Consolidated Cigar Corporation
From the Print Edition:
Arnold Schwarzenegger, Summer 96

(continued from page 26)

CA: Assuming it is, is there a factory that is already built?

DiMeola: There are buildings.

CA: There are buildings? The original buildings?

DiMeola: No.

CA: What about the workers?

DiMeola: We would have to hire workers.

CA: And train them?

DiMeola: We think that we can attract a small core of trained workers who, perhaps at one time, worked in the old Royal Jamaica factory. So from that we would have to build. It would be a slow building process.

CA: Could you compare the new smoker in the market today with the consumer of five years ago?

DiMeola: He's younger. The average age of entry into smoking cigars used to be 35. Today it's lower. I don't know what it is; we haven't done the research. That smoker today is smoking better and fewer. I mean, I don't want to use a cliché, but I think that's a fact. The younger smoker is smoking fewer cigars, but he's smoking better cigars. There are consumers now who won't buy a cigar unless it costs them more than $5. I speak at some of these dinners and the subject of price comes up and I tell that to the audience: There are people among you who won't buy a cigar unless it costs you more than $5.


< 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 >

Share |

You must be logged in to post a comment.

Log In If You're Already Registered At Cigar Aficionado Online

Forgot your password?

Not Registered Yet? Sign up–It's FREE.

FIND A RETAILER NEAR YOU

Search By:

JOIN THE CONVERSATION

    

Cigar Insider

Cigar Aficionado News Watch
A Free E-Mail Newsletter

Introducing a FREE newsletter from the editors of Cigar Aficionado!
Sign Up Today