Richard L. DiMeola
Executive Vice President, Chief Operating Officer, Consolidated Cigar Corporation
From the Print Edition:
Arnold Schwarzenegger, Summer 96
(continued from page 21)
CA: Fifteen million cigars are bundles with non-brand names.
DiMeola: Don't say they're non-branded.
DiMeola: The business has evolved into bundles that are generic, branded bundles and private-label bundles.
CA: Generic, which is non-branded, branded and private label. Describe a private-label brand to me.
DiMeola: Private label is a brand that might go to Wal-Mart.
CA: Of the branded bundles, what names would be the ones that people would know in the United States?
DiMeola: The Republica Dominicana. That's available at cigar stores across America. Matacan. Riata.
CA: Where are they made?
DiMeola: Matacan in Mexico. Riata in Honduras. Republica Dominicana, Dominican Republic.
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