Subscribe to Cigar Aficionado and receive the digital edition of our Premier issue FREE!

Email this page Print this page
Share this page

An Interview With Robert Levin

Owner, Holt's Cigar Store, Inc., and the Ashton Brand
Marvin R. Shanken
From the Print Edition:
Danny DeVito, Winter 96

(continued from page 21)

CA: Do you happen to know what percentage of your sales are single cigars?

Levin: No, because it's changed a lot since we opened the new store.

CA: To a higher percentage of loose cigars?

Levin: Yes. We have more loose cigars. As cigars have become more expensive, people, especially the younger smokers, will come in and buy two or three of one cigar brand, and they'll taste four or five brands.

CA: They want to experiment.

Levin: Exactly. They want to experiment.

CA: Do you have a lot of standing orders with your customers, where they say, "When you get in the order, please hold a box or two of this for me, a box of that"?

Levin: Yes. We have thousands. It's become a monster and we are always talking about what do we do with this because, when we get a shipment of Fuentes in, all you do is fill back orders. It's a big problem.

CA: What new brands do you think will do well three or four years down the road?

Levin: Padron, Saint Luis Rey, Montecristo, El Rey del Mundo and La Flor Dominicana are all very good quality cigars that will stick.


< 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 >

Share |

You must be logged in to post a comment.

Log In If You're Already Registered At Cigar Aficionado Online

Forgot your password?

Not Registered Yet? Sign up–It's FREE.

FIND A RETAILER NEAR YOU

Search By:

JOIN THE CONVERSATION

    

Cigar Insider

Cigar Aficionado News Watch
A Free E-Mail Newsletter

Introducing a FREE newsletter from the editors of Cigar Aficionado!
Sign Up Today