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An Interview With Robert Levin

Owner, Holt's Cigar Store, Inc., and the Ashton Brand
Marvin R. Shanken
From the Print Edition:
Danny DeVito, Winter 96

(continued from page 15)

Levin: Yes.

CA: How many retailers across America sell Ashton?

Levin: We have about 800 accounts now.

CA: Of the 200,000 to 300,000 you sell in Europe, what is your largest market there?

Levin: The largest market for non-Cuban cigars is Germany. But demand in the other countries is starting to build. We just can't get them any product. I can't open up any new markets--we can't get cigars.

CA: Does Germany represent one-half or more of your European business?

Levin: More than three-quarters of it.

CA: Do you spend any time in Germany?

Levin: I used to go there a couple of times a year; I don't go anymore.

CA: What do you think has created the extraordinary demand for Ashton?


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