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When it comes to anti-aging, keywords are repair, replace and renew if you want results, results, results. Men do. The Lab Series for Men Sharp Shooter Lotion tube declares, "READY to fight the effects of yesterday. AIM to battle today's signs of aging. FIRE away fine lines for firmer, healthier looking skin tomorrow." The graphic logo on the box is a target. And the other moisturizer in the line is called Lift Off! Moisture Formula. This is Space Age skin care meeting the needs of every good goal-oriented American male.
Nancy Wolfson is a former beauty editor on Glamour, Redbook, Parents and Seventeen.
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