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Carlos Fuente

Carlos Fuente Jr. has become one of the most recognizable people in the cigar business. While at the helm of Tabacalera A. Fuente y Cia., he has seen the company rise to one of the preeminent positions in the industry.
Marvin R. Shanken
From the Print Edition:
John F. Kennedy, Nov/Dec 98

(continued from page 3)

Fuente:We hope to release between 750,000 and a million cigars.

CA: What was the number in 1997?

Fuente:Last year, we put into the market just under three quarters of a million.

CA: Are you going to open up the western United States?

Fuente:I would love to open up west of the Mississippi. Obviously, we have a lot of pressure to do that. There's nothing more important to me than to have our cigar available to as many cigar lovers as possible. But it's an impossibility at this moment. Every cigar that's being released is already spoken for. One thing I've learned in this whole process is that to achieve anything in life, it takes a lot of patience.

CA: But does that mean that three years from now, you still expect to be releasing 750,000 to a million, or will you be able to increase production to 2 or 3 million cigars a year? What is the growth potential for Fuente Fuente OpusX?

Fuente:With the expansion of Chateau de la Fuente, we had almost 200 acres planted last year. We've been expanding that acreage for the last couple of years, purchasing more land nearby and growing more tobacco in the hope someday that we will be able to produce more cigars. The expanded tobacco production will probably be going into cigars by the middle of 1999. By the year 2000, if everything goes well, there's no reason why we won't be able to release between a million and a million and a quarter cigars.

CA: In 1999, however, production will be about the same as this year?

Fuente:Possibly a little bit more. We are making more cigars. So, I expect to release a little more.

CA: Do you have plans to release any new sizes of OpusX?


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