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Golf American Style

Plumbing magnate Herbert Kohler Jr. has molded a top-tier golf destination out of the Wisconsin countryside
Jeff Williams
From the Print Edition:
Dennis Hopper, Jan/Feb 01

(continued from page 3)

Though golf was a departure from the Kohler Co.'s usual businesses, it fit right in from the beginning. "We have always been about gracious living," says Kohler. "Golf fits in that category. It is the mission of this company to enhance the gracious living of its customers. It is something that we must do, must always do, to be successful. I wanted these golf courses to have the character, the substance, to be a gracious part of the golf experience. This I think we have achieved."

The man pursues everything with a passion. One of America's wealthiest individuals, he is fond of saying that there is little passion in a buck, but a lot of passion in the pursuit of dreams. If he can't find a passion for something, he doesn't do it. He's passionate about his company. He's passionate about his family. He's passionate about raising Morgan horses, and has a whole stable of them in Lexington, Kentucky. He is passionate about golf. Golf in Kohler, Wisconsin, is about passion every bit as much as it is at Pebble Beach or St. Andrews. For Herbert V. Kohler Jr. it couldn't be any other way.


A frequent contributor to Cigar Aficionado, Jeff Williams writes about golf for Newsday.

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