Out of the Humidor
From the Print Edition:
John F. Kennedy, Nov/Dec 98
(continued from page 10)
The simple fact remains that curing and aging is just as important to a fine cigar as fermentation and aging is to a fine wine. It's called patience, and it lies at the oppositeend of the spectrum from greed.
Circumvent this process, and you do so at the gravest of risks, which is now manifesting itself in the market place. Maybe, in the long run, we all do get what we deserve.
My solution is simple. Use your position of leadership and readership to exert pressure on the industry to manage itself before it is too late. Be honest with your ratings. THERE ARE NO TRUE 90 RATED CIGARS EXISTING IN THE MARKET PLACE TODAY. Period. Anyone who knows cigars knows that. Become a responsible crusader for keeping the cigar industry on the straight and narrow, even at the risk of losing some of your cherished ad income. It will pay off in the long run.
People will always drink fine wine with fine food. Whether they conclude that meal with a fine cigar depends on a lot of variables--quality should not be one of them.
William S. Bishop
La Avinta, California
Editor's response: Your letter proves once again what we always say: taste is subjective. We disagree with your statement that there are no 90+ cigars in the world today. We have smoked a number of cigars this year deserving of 90s from various cigarmaking nations, including Cuba. And when quality has fallen short, we've pointed it out. See our June 1998 issue, page 82, or any of our tastings.
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Bravo, Marvin and Gordon, for your editorial in the August issue. The spirit of "new prohibition" has gripped the entire decade of the '90s, and I just keep hoping that maybe when this decade is over the prevailing "Little Johnny Mustn't" attitude in our society will fade away. Unfortunately, I fear that my generation, the Baby Boomers, is fueling a lot of this. Raised by the media to worship youth and fear old age, we're on an obsessive quest for the fountain of youth, and as a result have given the country (in order of appearance) the jogging craze, the health food and "anti-fat" craze, the anti-tobacco craze and--wait, the '80s were just a rehearsal--the "anti-alcohol" craze. I'm one Boomer who has no illusions that eternal youth can be attained by so-called "clean living." I work at the American embassy in Bonn and have to live with the "No smoking in government buildings" rule and the self-righteous twits who glory in it, but at home I can draw the line: on the door of my apartment here in Germany is the following sign: This apartment is a smoking area./The enjoyment of tobacco products is cheerfully tolerated here. You have a problem with that? Don't come in.
Name and Address Withheld
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