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The Virgin Knight

Sir Richard Branson's new world order: save the planet, save its people and keep an eye on things from above. Way, way above.
Betsy Model
From the Print Edition:
Richard Branson, Sept/Oct 2007

(continued from page 8)

"No. I don't think people need to feel guilty about having a good holiday in a spectacular game reserve or a nice holiday in the Atlas Mountains. I don't think people need to suffer. They can have their holidays, they can have their pleasant homes; it's just what they shouldn't have is tons of money sitting in their bank account doing no good. They should utilize a decent percentage of their wealth…well, I believe that people will get more satisfaction in making a difference."

So it's perfectly OK for the same people he's encouraging to contribute time and money to issues like homelessness and the control of malaria and HIV/AIDS to spend $200,000 on, say, a quick trip into space on Virgin Galactic?

Branson just laughs and insists that everything will be waiting for them when they return safely to Earth, the implication being that any and all flights will be round-trip.

Well, hedges Branson, that is, unless you've got a mother-in-law problem. In that case, he offers, grinning, you'll pay the same price, but it'll be a one-way ticket, first-class, mileage-plan points not eligible.

Betsy Model is a frequent contributor to Cigar Aficionado.


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