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Q&A: An Interview With Jorge Padrón

The president of Padrón Cigars Inc. speaks about his Nicaraguan cigar brand.
David Savona
From the Print Edition:
Gen. Tommy Franks, Nov/Dec 03

(continued from page 5)

A: It was a hit from the minute it came out.

Q: How did that make you feel?

A: Not to sound cocky, but we knew it was an excellent cigar coming out. We're not about to tarnish our image and our brand by coming out with a product we don't feel is up to par.

Q: When did you start to see the oversold situation on the Anniversary?

A: From day one. We've never had enough of that product.

Q: Your cigars are made of Cuban-seed tobacco, from the filler to the wrapper. When you introduced Padrón on a national level, were there other cigars with Cuban-seed wrappers on the market?

A: I don't think there were many. There were some. Our wrappers were different, especially [because of] the fact that our cigars were all made with sun-grown tobacco.

Q: You never use shade tobacco?

A: Never. Wrapper is always the challenge. We try to maximize the yield as best as possible, but sometimes, of course, we have to deal with the elements, and crops vary from year to year, so there are times when the wrapper yields will be better than others. But that's why we maintain an inventory of six years' worth of tobacco, to allow us to counterbalance the years that are bad.

 


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