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An Interview with Litto Gomez and Ines Lorenzo-Gomez

Owners, La Flor Dominicana
Gordon Mott
From the Print Edition:
Laurence Fishburne, Jan/Feb 00

(continued from page 7)


Gomez: Just binder and filler. The farm is in a very hot area. Even during the rainy season, we have to irrigate. While this is one of the good things about the area, it is still difficult to grow wrapper there. It takes a huge infrastructure and knowledgeable people that you have to bring from outside the Dominican Republic, because Dominicans aren't used to growing wrapper. The only people who have succeeded doing that were the Fuentes, because they put a lot of resources into the project. People who have just tried to experiment haven't succeeded.


CA: Ines, how many different wrapper types does La Flor have?


Lorenzo-Gomez: We have the maduro from Mexico, the Connecticut broadleaf, Connecticut shade and Cameroon.


CA: What percentage does each wrapper represent in terms of market sales, and which do consumers respond to best?


Lorenzo-Gomez: The bulk of our sales are Connecticut shade. Most people like the Connecticut wrapper and we have about seven different sizes in the Connecticut shade. Our best seller is the figurado. About 30 to 36 percent of our sales are Cameroon wrapper.

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