An Interview with Litto Gomez and Ines Lorenzo-Gomez
Owners, La Flor Dominicana
From the Print Edition:
Laurence Fishburne, Jan/Feb 00
(continued from page 3)
Gomez: There was a chain of supermarkets in Florida that called our office to carry our cigars and we told them we were not interested, and the guy couldn't believe that we were saying that. He said, "We are so and so, do you know who we are?" I said, "Yeah, we know who you are," and he couldn't understand that we were refusing such a volume of purchases from somebody. He couldn't believe that we were refusing the sales to that chain of supermarkets. But that is not exactly where we want to see our cigars sold.
CA: From your description, you're content to keep La Flor Dominicana a boutique-style of brand. Is that a fair conclusion?
Lorenzo-Gomez: Well, we do need to grow right now. But I feel that one of our goals for the future will be focusing on the international level. Although we are selling overseas, we are not selling the brand everywhere. We would like the consumer to be able to travel to anywhere and find La Flor Dominicana, whether it is London, in Tokyo, any major markets. We are trying to expand in those markets. As it is, I believe we are almost everywhere in the United States that we want to be [for now].
Gomez: We will continue growing until we reach the point where I would be at the verge of losing touch with the production in the factories. If there comes a moment when I have to start delegating and letting somebody else take care of the production of the factory, I will stop right there. So whether it is 3 million cigars or 4 million cigars, as long as I can handle it myself and oversee production at the factory myself, I will be comfortable with the growth.
CA: During the period that you started growing rapidly, the acquisition of good tobacco became very difficult. But that period has passed. How are you choosing your suppliers? What kinds of things are you doing to insure that you are getting the best tobacco available?
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