Subscribe to Cigar Aficionado and receive the digital edition of our Premier issue FREE!

Email this page Print this page
Share this page

An Interview with Litto Gomez and Ines Lorenzo-Gomez

Owners, La Flor Dominicana
Gordon Mott
From the Print Edition:
Laurence Fishburne, Jan/Feb 00

(continued from page 17)

 

CA: Isn't it a problem because you two are usually in two places, Miami and the Dominican Republic?

 

Gomez: Yes, but we just talk about major decisions. We come to an agreement. It's very fast. Everything happens quickly. The next day, it is being practiced.

 

CA: Does that direct approach extend into the marketing area?

 

Lorenzo-Gomez: [with mock exasperation] Marketing. [laughter] Why are you asking me about marketing? We don't do any marketing. We do it ourselves. We go see everybody. I talk to everybody on the phone. We only advertise in Cigar Aficionado.

 

CA: But I've been told you are a very hands-on marketer. You take an involved role with each of the retailers that sell your cigars.


< 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 >

Share |

You must be logged in to post a comment.

Log In If You're Already Registered At Cigar Aficionado Online

Forgot your password?

Not Registered Yet? Sign up–It's FREE.

FIND A RETAILER NEAR YOU

Search By:

JOIN THE CONVERSATION

    

Cigar Insider

Cigar Aficionado News Watch
A Free E-Mail Newsletter

Introducing a FREE newsletter from the editors of Cigar Aficionado!
Sign Up Today