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An Interview with Litto Gomez and Ines Lorenzo-Gomez

Owners, La Flor Dominicana
Gordon Mott
From the Print Edition:
Laurence Fishburne, Jan/Feb 00

(continued from page 17)


CA: Isn't it a problem because you two are usually in two places, Miami and the Dominican Republic?


Gomez: Yes, but we just talk about major decisions. We come to an agreement. It's very fast. Everything happens quickly. The next day, it is being practiced.


CA: Does that direct approach extend into the marketing area?


Lorenzo-Gomez: [with mock exasperation] Marketing. [laughter] Why are you asking me about marketing? We don't do any marketing. We do it ourselves. We go see everybody. I talk to everybody on the phone. We only advertise in Cigar Aficionado.


CA: But I've been told you are a very hands-on marketer. You take an involved role with each of the retailers that sell your cigars.

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