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An Interview with Manuel Quesada

Owner, MATASA, makers of Fonseca, Licenciados, Romeo y Julieta, Jose Benito, Cubita, Royal Dominicana, Credo and Casa Blanca cigars.
Marvin R. Shanken
From the Print Edition:
Denzel Washington, Jan/Feb 98

(continued from page 5)

Quesada: Per factory.

CA: Which brands do you own, and which do you manufacture?

Quesada: Fonseca.

CA: Fonseca is clearly your primary focus. What is the origin of the Fonseca brand?

Quesada: The Fonseca brand was registered in the United States in 1963 by a Cuban family in Miami. It was registered then and it came into MATASA's possession three years ago when we purchased the rights. But we have been involved with the Fonseca brand since 1974.

CA: So you've been making it since 1974?

Quesada: Yes, we started making it in 1974.

CA: Do you own other brands besides Fonseca?

Quesada: Yes sir, Jose Benito is our brand as well, Cubita is also our brand. Royal Dominicana is also our brand. Those four brands.

CA: But you also produce brands for Hollco-Rohr and Tabacalera.

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