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An Interview with Manuel Quesada

Owner, MATASA, makers of Fonseca, Licenciados, Romeo y Julieta, Jose Benito, Cubita, Royal Dominicana, Credo and Casa Blanca cigars.
Marvin R. Shanken
From the Print Edition:
Denzel Washington, Jan/Feb 98

(continued from page 11)

Quesada: OK, the two facilities--Tabacalera Nacionale Dominicana and Cotabex--are a joint venture with J.R. Cigar and Mike's Cigars in Miami. It's a three-way company where the output of the factories will be shared equally by the three partners: MATASA, Mike's and J.R., and all the investment will be shared three ways as well.

CA: So you each get one-third of the output.

Quesada: Exactly, to be distributed accordingly. The project there is to have one brand shared by all and then have brands that each individual company will distribute as a side.

CA: When you say one brand, is that a new brand?

Quesada: A new brand, yes, sir.

CA: When is this new brand coming out?

Quesada: It probably will not be until one year from now.

CA: Is it anything you can tell me or is it premature?

Quesada: It's premature.

CA: What kind of output will that facility have?

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