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Pedro Perez—Former President, Tabacalera

A talk with the man behind Tabacalera, Spain's $7 billion tobacco company.
Marvin R. Shanken
From the Print Edition:
Tom Selleck, Winter 95/96

(continued from page 10)

CA: In as much as a large part of our readership are Americans, are cigars well accepted in restaurants in Spain?

Perez: Every restaurant in Spain allows cigar smoking and any decent restaurant will have cigars to sell.

CA: What percentage of your business is restaurant and hotel versus retail?

Perez: Normally in our system, restaurants buy from the retailers. They do not buy directly from us.

CA: But you say, virtually every middle- and upper-market restaurant is cigar friendly?

Perez: Yes. All. We are a cigar friendly country.

CA: So if we were giving an award to the most cigar friendly country, perhaps outside of Cuba, we'd have to give it to you.

Perez: Sure.

CA: Could you perhaps discuss what happened three years ago when you took control of the Montecristo brand, and several others?

Perez: You know that after the Revolution in Cuba, the factories were intervened by the government, but it...


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