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Pedro Perez—Former President, Tabacalera

A talk with the man behind Tabacalera, Spain's $7 billion tobacco company.
Marvin R. Shanken
From the Print Edition:
Tom Selleck, Winter 95/96

(continued from page 9)

CA: Does Tabacalera own any retail shops?

Perez: Just one in Madrid.

CA: Do you ship cigars to customers outside Spain?

Perez: They have to come to Spain.

CA: Is there any evidence that you get a better or lesser quality Cuban cigar in Spain than in England, France, Italy, Switzerland or Canada?

Perez: The only difference is that perhaps the British or Swiss market is more sophisticated in the sense that they demand more premium cigars, while in Spain we are covering the full range.

CA: Of these 27 million cigars that you distribute in Spain, what percentage are bought by Spaniards versus tourists?

Perez: The majority is purchased by Spanish people.

CA: Can you give me a percentage?

Perez: I would guess about 90 percent.

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