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Inside Cuban Cigars—A Talk With Cubatabaco Head Francisco Padron

Cigar Aficionado meets with Cubatabaco's top official, Francisco Padron, to discuss Cuba's cigar industry.
Marvin R. Shanken
From the Print Edition:
Rush Limbaugh, Spring 94

(continued from page 5)

C.A.: No. 2?
Padron: France

C.A.: No. 3?
Padron: United Kingdom.

C.A.: No. 4?
Padron: Switzerland.

C.A.: No. 5?
Padron: Middle East as a whole.

C.A.: No. 6?
Padron: In that range, there are plenty of other countries. Canada. Mexico. Brazil. There are plenty in that range. One million; 1.5 million, 2 million cigars. There are plenty.

C.A.: In terms of brand priority, is Cohiba viewed as your No. 1 priority in the world today?
Padron: No. It is the most expensive one. But the flagship is Montecristo.

C.A.: What percent of your total handmade cigars today is Montecristo?
Padron: We don't make machine-made Montecristos. About 45 percent of our sales of handmade cigars are Montecristos.

C.A.: What would be the No. 2 brand?
Padron: Partagas.

C.A.: What about No. 3?
Padron: There are plenty of brands at that level.

C.A.: So Montecristo may be 20 or 25 million cigars? And Partagas would be 8 or 9 million?
Padron: Then comes plenty of others such as Romeo y Julieta, Punch, Bolivar, Hoyo de Monterrey....

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