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An Interview with Ernesto Perez-Carrillo

Owner, El Credito Cigar Co., makers of La Gloria Cubana, La Hoja Selecta, El Rico Habano and Dos Gonzales cigars.
Marvin R. Shanken
From the Print Edition:
James Woods, May/Jun 97

(continued from page 23)

Carrillo: Yes, that's true. We made a lot of short-filler, Cuban-style cigars. They were 40-cent cigars.

CA: Forty-cent cigars! What percentage of your cigars in those days were sold at that price?

Carrillo: It was about 70 percent. We sold in a lot of small cafeterias to other people that resold them.

CA: When did you start to believe that you had a national brand?

Carrillo: Quite frankly, I have to say it was pretty much after the [Cigar Aficionado story].

CA: When the story came out.

Carrillo: Right. That's when it started really.

CA: You started getting phone calls from retailers? From consumers? Who?

Carrillo: Everybody--everybody wanted the cigars. Before that, we sold the cigars in just a few places, like in the East.

CA: The brand wasn't hot?


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