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An Interview with Ernesto Perez-Carrillo

Owner, El Credito Cigar Co., makers of La Gloria Cubana, La Hoja Selecta, El Rico Habano and Dos Gonzales cigars.
Marvin R. Shanken
From the Print Edition:
James Woods, May/Jun 97

(continued from page 20)

Carrillo: He created it in 1968.

CA: In '68 and he started making...

Carrillo: El Credito. He started making fumas and cazadores, short filler cigars in the 44- to 46-ring gauge and different lengths. His first real big customer was Hank Greenberg from Suburban News, Chicago. And that's how he started making long, Cuban-style cigars.

CA: Were they a distributor or retailer?

Carrillo: They had three or four stores in Chicago. In the premium cigars, [my father] would make five or six different sizes and sell it under El Rico Habano.

CA: When did La Gloria Cubana come into being?

Carrillo: La Gloria Cubana came about in 1972. But that was mostly sold in the store or through mail orders. My father would come home at night and go through the Yellow Pages. At that time they had the addresses to send mailers and that type of thing. And my mother, myself, my wife would send them out.

CA: How were you able to get the La Gloria Cubana name?

Carrillo: My father registered it. In Cuba, where we had the El Credito cigar factory, the La Gloria Cubana factory was there also. And at that time, he had bought the rights of the brands from the people at La Gloria.

CA: What year was that?

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