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An Interview with Ernesto Perez-Carrillo

Owner, El Credito Cigar Co., makers of La Gloria Cubana, La Hoja Selecta, El Rico Habano and Dos Gonzales cigars.
Marvin R. Shanken
From the Print Edition:
James Woods, May/Jun 97

(continued from page 13)

Carrillo: About 10 percent.

CA: Are you going to increase production of that brand?

Carrillo: We're going to be increasing the production, because that cigar is selling very well. That's an old Nicaraguan blend of tobacco, except for the wrapper, which is from Ecuador. It's full of body. I think that once people start smoking a cigar--let's say they're starting with a mild cigar--they want to move to something a little stronger, like El Rico, which would be a full-bodied cigar. And that's starting to sell very well. We haven't exposed it to the public so much because we've been tied up with La Gloria.

CA: What other brands do you make?

Carrillo: We make La Hoja Selecta, which is a mild cigar. Then a couple of months ago we started making Dos Gonzales, which is another brand that was very popular. It was one of the first brands made in the Dominican Republic.

CA: And all of these are distributed wherever you sell La Gloria? You don't have any exclusivity with anyone in terms of these brands?

Carrillo: No. We'll sell to anyone who prices our cigars at our suggested retail prices.

CA: Are those two new brands pretty much the same kinds of blends, the same kind of tobacco?

Carrillo: No. La Hoja Selecta is a blend of Dominican and Nicaraguan. It's a milder tobacco that we use. Dos Gonzales is an all-Dominican cigar.

CA: Including the wrapper?

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