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An Interview with Ernesto Perez-Carrillo

Owner, El Credito Cigar Co., makers of La Gloria Cubana, La Hoja Selecta, El Rico Habano and Dos Gonzales cigars.
Marvin R. Shanken
From the Print Edition:
James Woods, May/Jun 97

(continued from page 10)

Carrillo: We had about 178.

CA: Most complained they got maybe 5 percent of what they needed. Are you going to add retailers?

Carrillo: For the time being, we are going to stick with those retail customers that want more cigars. They've been patient enough to wait all this time and those are the ones for whom we're going to try to maintain supplies for the time being.

CA: So you're not going to expand and increase the number of retailers?

Carrillo: We're not going to increase unless we have the excess capacity to increase.

CA: Are you saying that every city now has at least one retailer that carries La Gloria Cubana?

Carrillo: No, there are a lot of cities, especially in the Midwest and on the West Coast, that don't have them. There are a lot of places that still don't carry La Gloria Cubana.

CA: How does my reader, who wants your cigar, get your cigar?

Carrillo: That's a good question and frankly, I know we have to expand and spread the cigars to different cities. But I want to give these people who have been waiting for me all this time, some reward.

CA: If a consumer calls your office on the phone, will you send them the list of stores around the country that carry your cigars?

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