Marvin R. Shanken interviews the man behind Hoyo de Monterrey and Punch.
Marvin R. Shanken
From the Print Edition:
Linda Evangelista, Autumn 95
(continued from page 7)
Blumenthal: No, no we don't have enough Grand Cru. I would say that 20 percent is Grand Cru and 80 percent the regular Punch.
C.A.: And Bances?
Blumenthal: Bances, we'll sell about three million.
C.A.: You will be selling about 19 million of those three brands in 1995. How much have your sales for those brands increased in the last three years?
Blumenthal: We've increased our business 40 percent. The problem right now is not so much the cigars as it is the boxes. We make our own boxes out of cedar. But we can only make so many boxes.
C.A.: How did you increase your box population?
Blumenthal: That's what we're trying to do. We bought all new equipment for our box factory. We're just going to have to work a little faster and a little longer.
C.A.: So it isn't a question of wood supply?
Blumenthal: There is a shortage of cedar, but we managed to buy as much as we needed. At the moment we're pretty well-stocked with wood, but the problem is making the boxes fast enough.
C.A.: So, these 19 million cigars are boxed cigars, not bundles or anything?
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