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Fame Jam

Making millions for NBA Stars: the high-powered world of super agents David Falk, Curtis Polk and Mike Higgins.
Alejandro Benes
From the Print Edition:
James Woods, May/Jun 97

(continued from page 9)

As far as FAME's future is concerned, Falk and his colleagues plan to focus on generating post-NBA "opportunities" for the likes of superstars Jordan and Ewing. Falk has other goals: he wants his partners to get more of the credit for FAME's success; he may write a book about business; he would like FAME to be involved in making more movies. Most of all, Falk doesn't want to miss out on the rapidly expanding world of new media; he says FAME is uniquely positioned to capitalize on those opportunities.

"We would like to be, over the next 10 years, one of the groups that's instrumental in forging the marriage between sports as a sports form and entertainment as an entertainment form, to meld the two. I think Space Jam represents an effort in that direction. Our joint venture with Warner Brothers and the six players represents an effort in that direction," Falk says of the movie that had grossed more than $200 million worldwide through February, a figure that is still climbing (the numbers don't include video rentals and sales or merchandising). "We're investigating a number of opportunities right now. We're talking to some entertainment groups that want to be more in a sports environment," Falk adds. "I don't think we started it, but we want to be at the forefront of it."

In the category of opportunities, one potentially record-setting piece of FAME business is coming up this summer: Michael Jordan will be a free agent at the end of the season. Rest assured the Cohiba Robustos and Hoyo de Monterrey double coronas are ready for the celebration.

Alejandro Benes is a writer in Washington, D.C.

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