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Driving BMW

BMW Chairman Bernd Pischetsrieder is aggressively turning the German automaker into a world player.
Paul A. Eisenstein
From the Print Edition:
Danny DeVito, Winter 96

(continued from page 3)

Certainly not yet. And not in the foreseeable future. "I don't ever see a reason to slow down," he says, the jet-black goatee finally breaking into a grin. Pischetsrieder does like to "cut off" when he returns home to the Bavarian hills each night. He'll "watch the birds and the mountains for 20 minutes. That's enough." Then it's time to start thinking about his next big move.

Paul A. Eisenstein runs The Detroit Bureau, an independent automotive news service.

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