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Aurora Celebrates 107 Years with a New Cigar

Gregory Mottola
Posted: April 13, 2010

La Aurora has been in business for more than a century—107 years to be exact—and the company is commemorating the milestone with the new Aurora 107 cigar.

"We had defined our goal early on," said La Aurora vice president Guillermo León in a release, "and that was to bring the smokers a medium-bodied, richly flavored smoke with a fair amount of spice at a very attractive price. As for the name, it was decided to keep it simple, meaningful and easy to remember, hence La Aurora's 107th year."

The cigar comes in three sizes: Robusto (4 1/2 inches by 50 ring), Toro (5 1/2 by 54) and Belicoso (6 1/4 by 52).

For more on this story, see the current issue of Cigar Insider.

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