Cuban-Style Brand From C.A.O.

For the first time in its more than 40 years in business, C.A.O. International Inc. has created a cigar based on an old-time Cuban brand. The company is releasing C.A.O. La Traviata, a cigar named after a brand first rolled in Cuba more than 100 years ago.

The look is quite a departure for C.A.O., a company known for hip, modern cigar boxes and bands. "We wanted to create a cigar that was a lá old school Cuba," said Tim Ozgener, president of the Nashville, Tennessee company, who visited Cigar Aficionado earlier this week to unveil the new smokes.

The brand comes in three sizes, will be on the market by the end of August or early September, and is rolled in Nicaragua.

For more on this story, see the next issue of Cigar Insider.

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