As an incentive for retailers to order the Toraño Noventa cigar when it was introduced at last year's Retail Tobacco Dealers of America trade show, Toraño Cigars Inc. offered the first 200 accounts a large, custom-made display humidor.
Made in collaboration with designer Michael Giordano of Quality Importers, the humidor looks like a museum relic case. The top portion is made of glass designed to display three boxes of Noventa, each containing a different size. The middle portion has three lockable draws, each of which holds 25 cigars in individual slats. The bottom portion is a storage cabinet that can hold up to 14 cigar boxes. Lined with Spanish cedar and finished in a French-antiqued distressed walnut veneer, the unit stays humidified by a Cigar Oasis system. The Toraño and Noventa brand insignias subtly decorate the humidor, as they are either painted on a wood surface or etched in the glass.
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