"Worldwide sales dropped below what Davidoff considered to be viable. It was always a huge seller in the U.S., but the U.S. makes up only 10 percent of Davidoff's market," said David Kitchens, proprietor of Davidoff of Geneva's Madison Avenue retail store in New York City.
According to Kitchens, pressure from Davidoff's U.S. sales managers led to the cigar's comeback, and this time, the 5000 is being produced for the U.S. market only -- a first for Davidoff, which has never produced a market-specific cigar under the Davidoff name in the company's history.
"They never do unique cigars for specific markets because Davidoff wants the product offering to be consistent worldwide," said Kitchens.
The 5000 measures 5 1/4 inches by 46 ring and has a Connecticut-seed wrapper with a Dominican binder and filler.