Villiger Cigars Debuting Brazilian Puro

Villiger Cigars, the Pfeffikon, Switzerland, producer of dry-cured smokes, is taking an increased presence in the premium cigar market. Next month, the 125-year-old company is bringing a brand called Tobajara by Villiger to the United States for the first time.

Tobajara is a handmade smoke crafted entirely from Brazilian long-filler tobaccos. The cigars have maduro wrappers, and a mixture of tobaccos on the inside including Mata Norte and Mata Fina.

Made in Brazil, Tobajara by Villiger is the brainchild of Villiger's namesake Heinrich Villiger. "It's Mr. Villiger's baby," said Fabian Barrantes, director of marketing for Villiger North America. Villiger's other premium cigars include Villiger Colorado and Villiger Talanga.

The cigars have been tweaked to better suit the U.S. palate. Barrantes explained that Villiger added "about 15 to 20 percent more ligero" to the blend to add extra spice to the flavor of Tobajara.

The cigars come in two sizes, Robusto and Toro, and are packed in boxes of 20. Prices have yet to be determined.

This story first appeared in the June 17 issue of Cigar Insider.

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