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Nat Sherman Resurrects Epoca Brand
G. Clay Whittaker
Posted: March 31, 2014
The long discontinued Epoca brand has been resurrected by Nat Sherman and is scheduled for a late spring release with a new blend and new identity. The original Epoca was a clear Havana cigar, meaning it was produced in the United States before the embargo and used imported Cuban leaf.
“Epoca is an extremely important part of our story and history, as it was our entrée into the cigar industry,” said William Sherman, executive vice president of Nat Sherman. "There would be no Nat Sherman without Epoca, and we are thrilled to introduce our customers to a brand that means so much to our legacy."
The Epoca line, which has been in development for more than a year, is manufactured by Quesada Cigars in the Dominican Republic and features an Ecuadoran Connecticut wrapper around Cuban-seed Nicaraguan and Dominican tobacco.
"The blend for Epoca is a tribute to the experience of what it was like to smoke premium cigars in the 1920s and ‘30s," said Michael Herklots, vice president of retail and brand development for Nat Sherman.
For more, see tomorrow's Cigar Insider.
Comments 1 comment(s)
Eugene Borowski — Staten Island, New York, U.S.A., — April 2, 2014 1:29pm ET
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