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Next Batch of Mundial to Begin Shipping
G. Clay Whittaker
Posted: March 25, 2014
The second batch of Alec Bradley's all-figurado Alec Bradley Mundial line is getting ready to ship next month, with the same blend, price tag and vitolas as the first, sold-out run.
Company owner Alan Rubin and his team are releasing 4,000 boxes this time, compared with 3,000 in last year's initial release, which sold out to retailers within the month.
The blend debuted at last year's IPCPR trade show in Las Vegas, and had been years in the making. Last year, Rubin told Cigar Insider: "For the last few years, every time I went down to Honduras, no matter what I smoked, I always had Mundial on my mind. I knew what we wanted," he said, "but it had to happen organically."
The blend consists of seven different types of tobacco: A wrapper grown in the Trojes region of Honduras (which Alec Bradley also uses on Prensado); two binders, one from Honduras, another from Nicaragua; and a mix of four filler tobaccos from Nicaragua and Honduras, with a very heavy component of Estelí ligero.
"The methodology makes it very difficult, so we only have a limited number of rollers that can roll that cigar," said vice president of marketing Sam Phillips. "It's very complicated to make."
Only seven rollers work on the line, which is available in five sizes that range from 4 1/4 inch by 48 ring gauge up to 7 by 52, with suggested retail prices ranging from $9.95 to $15.95 each. All the cigars are crafted with orthodox parejo bodies and pointed feet that taper abruptly.
For a vertical tasting of all five sizes of Mundial, see the March 18 issue of Cigar Insider.
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