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- More from News & Features
2013 Big Smoke Saturday Seminars—Second Acts/Comebacks
Posted: November 13, 2013
(continued from page 1)
The music theme was carried out in the second brand released by Crowned Heads, Headley Grange, which Huber explained was blended to taste like the opening drum beat from a Led Zeppelin song. (And all of the cigars made by Crowned Heads are made by Ernesto Perez-Carrillo, a former drummer and another cigar man enjoying his second act in business, having founded his own company after leaving his family’s La Gloria Cubana brand.)
Eiroa explained that he was determined to savor the second chance at making cigars.
“What would you do if you could do it all over again?” he asked from the stage. His goal when striking out anew with CLE, Eiroa explained, was to correct mistakes he made before, and to make cigars on a smaller, more personalized scale. “Every little thing is deliberate,” said Eiroa.
Both men said they intended to do things differently the second time around. “People expected Camacho,” said Eiroa, “but we didn’t want to do that.”
It was noted that Huber’s new cigars are very traditional in appearance, a departure from the avant-garde packaging he was part of during his days at C.A.O.
“That was part of my do-over,” Huber explained. “I felt like we go to a point with C.A.O. where a couple of projects went over the envelope, rather than just pushing it.”
Eiroa noted the change in the market from his early days in the business. He began making cigars in 1995, when a 52 ring was considered enormous. Now he sells a 7 by 70, a cigar he thought wasn’t going to work, “but it did.”
Both men commented on the quality of cigars on the present market, and how the entire market is more competitive. “There’s a lot of great product out there now,” said Huber.
Eiroa summed up the spirit of the day by giving a nod to the cigar lovers attending the seminar.
“We have to keep it interesting for you guys,” he said.
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