Subscribe to Cigar Aficionado and receive the digital edition of our Premier issue FREE!

Email this page Print this page
Share this page

Cigar Insider Names Liga Privada Hottest Brand In America

CA Staff
Posted: July 10, 2013

Liga Privada, the broadleaf wrapped, dark and robust smoke made by Drew Estate in Nicaragua, was named Hottest Cigar Brand in the United States in yesterday's edition of Cigar Insider.

The accolade is the result of an annual survey of top brick-and-mortar cigar shops located around the United States polled by the editors of Cigar Insider, the semimonthly newsletter from Cigar Aficionado that has been published since 1996.

This is the 18th year Cigar Insider has conducted the survey, and the first time Liga Privada has been named the hottest brand—the one most requested by consumers in cigar shops.

Liga Privada was named as a hot brand by 29.9 percent of the retailers who answered the survey, narrowly edging out Tatuaje, which took 28.6 percent of the vote.

More than 150 fine cigar stores were represented in the survey, which also named best-selling premium cigar brands, top-selling sizes and showed sales results and market trends from around the U.S.

For the full results of the survey, plus vertical brand tastings on the Padrón Serie 1926 line, Regius White Label and more cigar news, visit www.cigarinsider.com.

Click here to see all past ratings of the Liga Privada brand.

Share |

Comments   10 comment(s)

LES MANN — East Providence, Rhode Island, UNITED STATES,  —  July 11, 2013 11:01am ET

Congratulations to everybody involved at the Drew Estates team for this achievement!!!


Float Dub July 11, 2013 2:24pm ET

Awesome. And might I add without much notice from Cigar Aficionado. Purely an underground, word of mouth, and cigar blog movement.

Has CA ever taken much notice of or done an article about DE. Or reviewed any of their cigars. I mean before 2013?

Cigar Aficionado: always 3 years behind.


Andrew Nagy July 11, 2013 2:50pm ET

Float Dub,

A quick site search shows CA has rated quite a few Drew Estate cigars: Liga Privada, http://www.cigaraficionado.com/cigars/search/brand/liga+privada/submitted/Y/page/1/text_search_flag/everything/search_by/all

Chateau Real, http://www.cigaraficionado.com/cigars/search?brand=chateau+real&submitted=Y&page=1&text_search_flag=everything&search_by=all&fuzzy=no&pricelow=-1&pricehigh=-1&Price=null_price&source=&scorelow=-1&scorehigh=-1&taste_date=&issue_date=&issue_year=&size=25&sort_by=score&sort_dir=desc

And in April we did a vertical rating of the Herrera Esteli line. That's not online, yet.

And here's all the articles we have on Drew Estate, going back to 2005: http://www.cigaraficionado.com/sitesearch/index/type/Web/q/drew+estate

This one is interesting, from 2005: http://www.cigaraficionado.com/webfeatures/show/id/8595

And this one, from 2006: http://www.cigaraficionado.com/webfeatures/show/id/2371

So yes, we cover DE and have been for a while.


GREGORY MOTTOLA — NEW YORK, NY, UNITED STATES,  —  July 11, 2013 4:46pm ET

Underground movement? Check the facts, FloatDub.

Cigar Insider first reported on Liga Privada in 2007, and we've been rating Liga Privada ever since it was released.


JONATHAN DREW — NEW YORK, NY, UNITED STATES,  —  July 11, 2013 6:40pm ET

Friends,

The day that the announcement was made for Hottest Brand of the Year, Tuesday July 9th - I was at the chiropractor for 5 hours - not being able to stand up, and not able to walk. The pain was incredible. I was suffering from an old injury that became activated thru my overweight status and lack of taking care of myself.

Throughout the years of hard work developing Drew Estate there were many sacrifices made. Living in Nicaragua for over 14 years, ALWAYS within the factory - I started every day very early and ended each day late at night - pushing the peddle to the metal, relentless. Learning the guild of tobacco, not as a blender alone, but as a true, tobacco man. I will always cherish those days.

Then just under two years ago we ran a consumer study about our company and learned a lot. One of the most significant facts was that while Drew Estate had an extremely high "Loyalty rating", we had a pretty low "Awareness Level" - so I made an effort to change my focus for two years - and hit the road.

Well, this July sets about the two year mark and I can say that "the road" is a wild, but calming place. It can set you free and trap you in all at the same time. Meeting up with old friends and making new ones has been the bright light that has held me up, pulled me through it. I truly love the camaraderie of the road, listening to people, hearing their stories, their passions, joys, and feeling their pain. I love the retailers, the aficionados, the cigar geeks, the "golf smokers", the misfits, the rejects, and everyone in between. I love the cigar community and can make this statement with conviction:

"THERE IS NO INDUSTRY IN THE WORLD LIKE THE CIGAR INDUSTRY, THE CIGAR PERSONALITIES, AND THE SUBCULTURE WHICH BINDS IT ALL TOGETHER."

The last 16 years have been some of the greatest years in the world of cigars, with rising stars such as Pepin, Pete, Dion, Huber, Rubin, Oliva, Perdomo, Nestor Jr, AJ, Fuego, Rocky, Padilla, and many others - as well as the traditional heroes of our field, such as Padron, Fuente, Newmans, Casada, Ernesto Perez Carillo, Joya de Nicaragua, the GCC and Altadis Congloms, etc ...... I have learned so much, so very very much. I have learned my lessons ...!

There are so many emotions that come to me after reading this article for the third time, after seeing my dads face when he read it, his words of joy and pride in me and my associates. This is one of our greatest accomplishments. I am aware of this fact.

At Drew Estate we are fighters, mostly street kids who have had to earn our keep the old fashioned way - by hard work and diligence and persistence. However, we are human enough to slow down and smell the roses. I want to thank every person who has assisted us in reaching this milestone, including Cigar Aficionado.

To each of you, we are humbly at your service.
Jonathan Drew


theshook@gmail.com July 11, 2013 7:59pm ET

Thank you for your thoughts Jonathan! And for the great cigars!


Christian July 12, 2013 8:25am ET

Float Dub, you're a blogger aren't you. That explains your ignorance as well as your inflated sense of importance in the industry. You just keep to your in-store special releases and leave reporting to people who actually know the biz. BTW, the industry laughs at bloggers. Cigar companies regard you as the "useful idiots" of the cigar world...that is, on the rare occasion you can actually get the facts straight.


Float Dub July 12, 2013 11:12am ET

Haha. I love you all. Hey, you guys still have a bit of influence. Your cigar of the year came in at number 4, so that's cool.

Most likely from the guys like Christian. You know, the 60 year old guys wandering into the humidor with their CA in hand asking for this Floor day less Antelopes, for the first time, circa January of 2013 because CA said it was good. "This cigar's been out for a year I hear but I never even heard of it til today. They say it's a 96. I don't know what that actually means, but I gotta try it now."

Nice links Nagy. How doez I internet?


lakustoms@gmail.com August 24, 2013 12:37am ET

I've been a brick and mortar cigar aficionado for about 20 years. Cigars have changed considerably now, since I purchase mostly on-line. I stumbled upon the T 52 at a cigar shop on Orange county, Ca. and was intrigued by the appearance, construction and aroma. The best way to indulged in a new cigar. That first sit down proved to be a Fantastic cigar and never looked back. I truly appreciate this approach in a cigar, turned off by some fancy "look at me cigars" today. Thank You for such a fantastic line of cigars, No. 9, T52, and Undercrown. Also, I get turned off by a cigar line that has 10+ variations, keep it straight to the point. Bravo Drew Estate


Ken August 24, 2013 12:39am ET

I've been a brick and mortar cigar aficionado for about 20 years. Cigars have changed considerably now, since I purchase mostly on-line. I stumbled upon the T 52 at a cigar shop on Orange county, Ca. and was intrigued by the appearance, construction and aroma. The best way to indulged in a new cigar. That first sit down proved to be a Fantastic cigar and never looked back. I truly appreciate this approach in a cigar, turned off by some fancy "look at me cigars" today. Thank You for such a fantastic line of cigars, No. 9, T52, and Undercrown. Also, I get turned off by a cigar line that has 10+ variations, keep it straight to the point. Bravo Drew Estate.


You must be logged in to post a comment.

Log In If You're Already Registered At Cigar Aficionado Online

Forgot your password?

Not Registered Yet? Sign up–It's FREE.

FIND A RETAILER NEAR YOU

Search By:

JOIN THE CONVERSATION

    

Cigar Insider

Cigar Aficionado News Watch
A Free E-Mail Newsletter

Introducing a FREE newsletter from the editors of Cigar Aficionado!
Sign Up Today