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C.A.O. Cruises With Kid Rock

Justin Harris of Nashville, Tennessee, is currently out to sea with rock star Kid Rock, thanks to General Cigar Co.’s C.A.O. brand.

The winner of the C.A.O. Concert launch sweepstakes, Harris and a guest have set sail with Rock, C.A.O. blender Rick Rodriguez and more for a music festival at sea.

Ed McKenna, senior brand manager of C.A.O. Cigars said, “With a customized onboard cigar lounge and the chance for guests to crank up their cigar knowledge by hanging out with our cigar blender Rick Rodriguez, Kid Rock’s ’Chillin’ the Most’ is the ultimate expression of our brand. It’s also a fitting way to celebrate the success of C.A.O. Concert, which gives a nod to our rock ‘n’ roll roots.”

Chillin’ The Most left port on Tuesday. The five-day experience includes a healthy balance of music, cigars, and alcohol as the Norwegian Pearl cruise ship sets sail for Great Stirrup Cay, Bahamas. They return to Miami on March 10.

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