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Tenth Anniversary Zino Platinum Hits Market
David Savona, Gregory Mottola
Posted: September 27, 2012
The Zino Platinum Ten Years, an anniversary line commemorating ten years of Davidoff’s upscale Zino Platinum brand, has gone on sale. The cigars began shipping last week, and tonight Davidoff is holding a launch party for the cigar at its flagship store on Madison Avenue in New York City.
The cigar comes in two sizes. The Zino Platinum 10 Years Toro X is an ultra fat corona gorda, measuring 5 1/2 inches long by 60 ring gauge. The Zino Platinum Ten Years Salomones is 7 1/4 inches long by 57 ring, with the supple curves and elaborate shaping known to lovers of Salomones. Each is a limited edition, packed in elaborate boxes unique to the brand.
Davidoff says the smokes are medium to full in body, made with Nicaraguan wrappers, Dominican binder and a blend of Peruvian and Dominican filler tobaccos. The Toro X has a suggested retail price of $18, while the big Salomon sells for $29.50. Both cigars are made at OK Cigars in the Dominican Republic, under the watchful eye of Hendrik “Henke” Kelner.
There will be only 3,600 boxes of Toro X cigars sold worldwide, each containing 10 cigars. The boxes are adorned in graffiti prints stylized to represent New York City’s street art.
“The artwork will adorn four different collector’s edition boxes,” said Richard Krutick, Davidoff’s head of marketing. “The collection is inspired by the innovators, the risk takers, the mavericks—those who capture the spirit of Zino Platinum.”
The Salomones are even more limited, with only 340 boxes worldwide. Each box is an acrylic cube with rubberized accents that contain 64 of the big cigars.
The cigars have been on sale for a week, but today marks the official kickoff at the Davidoff of Geneva flagship store in Manhattan. The artist who created the boxes will be in attendance.
Look for a review of the new smokes in an upcoming issue of Cigar Insider, the twice-monthly newsletter from the publishers of Cigar Aficionado.
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