The Cigar Crusader
Corona Cigar Co.’s Jeff Borysiewicz owns some of the largest cigar stores in the world, but he finds himself spending most of his time fighting for your right to smoke a cigar
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Borysiewicz feels it’s the passion of cigar smokers like himself that can be the greatest asset in the fight to keep cigars lit in America. “They underestimated the passion people have for cigars,” he says. And his newfound knowledge of American politics has shown him that if you don’t get noticed in Washington, you can get run over.
“Regulating cigars is not a slam dunk,” he says. Like a bulldog that’s clamped onto an opponent, Borysiewicz doesn’t believe in letting go. “You have to make them think—is this worth it?”
Borysiewicz is still optimistic about the long-term future of cigars—and thinks a middle ground can be struck. He’s bet it all on Corona. “Everything is in this business—this is my retirement plan, this is my succession plan,” he says.
“I learned—once I got involved in politics—you can change policy,” says Borysiewicz. “But it’s a lot of work, and it’s never going to happen if you sit back.”
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