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Alec Bradley American Goes Sun Grown
G. Clay Whittaker
Posted: June 7, 2012
Alec Bradley Cigars is releasing a new, bolder version of its American Classic brand and it will feature a darker wrapper and more spice.
The Alec Bradley American Sun Grown Blend will have a Nicaraguan core of Estelí and Condega filler tobaccos and a Jalapa binder, the same as found on the Alec Bradley American Classic. But instead of a Honduran Connecticut seed wrapper, American Sun Grown will wear a sun-grown Habano leaf from the Jalapa region of Nicaragua, making them Nicaraguan puros. The Sun Grown cigars are being rolled at Plasencia Cigars in Estelí, Nicaragua.
“It has more body and more spice than the American Classic,” said Sam Phillips, vice president of marketing for Alec Bradley, which is based in Dania, Florida. “It has a darker element to it. It’s a nice little spice bomb.”
Phillips said that the American Sun Grown Blend would come in the same six sizes as the American Classic, and at the same price points: Corona (5 1/2 inches by 42 ring, $4.20), Robusto (5 by 50, $4.75), Torpedo (6 1/8 by 52, $5.25), Churchill (7 by 48, $5.25), Toro (6 by 50, $5.00) and Gordo (6 by 60, $5.75).
For more on this story, see the June 5 issue of Cigar Insider.
Comments 2 comment(s)
Charles Fagerquist — Sanford, NC, USA, — June 8, 2012 1:15pm ET
Joseph Rice — Morgantown, West Virginia, United States of America, — June 11, 2012 12:10am ET
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