In a collaborative effort between two industry veterans, Joya de Nicaragua president Dr. Martinez Cuenca and senior vice president José Blanco have teamed up to create the new brand Cuenca y Blanco, a multinational blend scheduled to be released at this summer’s IPCPR trade show.
The cigar will consist of what Joya de Nicaragua calls “air-cured black tobaccos” from four different countries: Nicaragua, the Dominican Republic, Peru and Ecuador.
“As many know, I have always been deeply fond of Nicaraguan tobaccos,” said Blanco, “but I am also very pleased to bring more origins, including my own Dominican heritage, to Joya de Nicaragua.”
Cuenca y Blanco draws its flavor profile from a myriad of tobacco growing regions. The filler is a blend of tobacco from Estelí and Ometepe in Nicaragua combined with Peruvian leaves cultivated in Tarapoto. It’s held together by a Dominican piloto Cubano binder from the La Canela region and finished with an Ecuadoran Habano wrapper.
“This cigar is the quintessential expression of how two minds, two experiences and two origins worked together,” said Cuenca, “each venturing off our traditional paths of only making puros to instead creating a cigar of diverse tobaccos.”
Cuenca y Blanco will come in 5 sizes: Corona Real (5 1/2 inches by 46), Robusto Deluxe (5 1/4 by 50), Toro Supremo (6 by 54), Torpedo Especial (6 1/4 by 52) and Lonsdale Club (6 1/2 by 44).
The brand is distributed by Drew Estate.
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